Building a Brand the Hurricanes Way with Mike Sundheim, Carolina Hurricanes

mike sundheimBranding is more important today than ever, and brands today can’t be built as they had in the past. Understanding and being involved with the local community is increasingly important in building a brand.

How does your brand measure up?

Join us on September 15 to hear Mike Sundheim, vice president of communications and team services for the Carolina Hurricanes, discuss brand strategy. Mike will speak about the team’s approach to brand building, which focuses connecting to the community, being active locally, and making fans feel like they are a part of the team.

Location: PNC Arena, Arena Club, West Conference Room – 1400 Edwards Mill Road, Raleigh, N.C. 27607
Time: 12-12:30 p.m. (networking) 12:30-1:30 p.m. (program)
Date: This event occurred on Tuesday, September 15, 2015