March 28 Lunch Event: Building Your Personal Brand with Patty Briguglio

Whether you’re a seasoned professional or a Millennial, it’s never too late—or early—to build and develop your personal brand.

Join us on Tuesday, March 28, to hear entrepreneur and local community leader Patty Briguglio discuss the importance of building, maintaining and communicating a personal brand. She will offer tips and anecdotes that demonstrate the advantages of building and cultivating a personal brand, regardless of one’s stage in life.

Register today!

WHEN: Tuesday, Mar. 28, 12 p.m. – 1:30 p.m.

WHERE: G&S Business Communications
4242 Six Forks Rd.
Suite #800 (8th floor)
Raleigh, NC 27609

Patty Briguglio

Be fearless. Inspire. Develop. Connect. Patty will discuss how any generation can use these five powerful words in their successful branding efforts. She’ll also talk about how these values and attributes started her on the path to professional and personal accomplishment, and subsequently led to a rich and rewarding communications career she never imagined. While Patty’s focus is on Millenials, she offers insight which all will enjoy, and from which all can learn.

Patty is a former CEO of MMI Public Relations; a recognized expert in the public relations industry; a widely quoted business person who’s appeared on the front page of The New York Times (with President Barack Obama), CNN, ABC, NBC, CBS, FOX and FOX Business Network; and a sought after community leader.

Our speaker: Patty Briguglio is President of PFB Connect, a firm that works with companies in the areas of high-level strategy, developing key connections and business development. Her company also assists privately held companies in planning and preparing for sale. Formerly, she was CEO of MMI Public Relations, which she sold in 2012. Before moving to Cary to open MMI Public Relations, Patty sold her award-winning PR firm in Phoenix, where she was recognized as one of the top 10 PR firms in Arizona by Ranking Arizona, Arizona Business Magazine and BizAZ Magazine.

In her free time, she chairs the Raleigh chapter of the American Friends of the Chateau de Compiegne, and serves as Vice Chair of the national organization. She is a Trustee of the North Carolina Symphony, serving on the Executive Committee, and has chaired the Symphony Gala and Friends of Note events. Patty is on the Board of the Triangle Land Conservancy.

Among her many awards are the 2009 Woman Business Owner of the Year Award from the Raleigh chapter of the National Association of Women Business Owners, Enterprising Women magazine’s Enterprising Women of the Year, and the Small Business Champion for North Carolina by the National Federation of Independent Business (NFIB). The Triangle Business Journal has named Patty one of the 25 most influential Women In Business. In Arizona, Patty was named the Arizona Business Alliance Businessperson of the Year, and in North Carolina, her firm has received numerous MarCom Creative, Communicator, Videographer and Millennium Awards.

Grassroots Culture at GE

The IABC Triangle chapter will host a professional development lunch to discuss how GE used communications to transform its culture.

GE is transforming to become the world’s premier digital industrial company – a change that has been evident in GE’s portfolio as well as the employee experience. One tool that GE has employed as it strives to be more nimble and adept is the implementation of culture-focused, mission based teams.

Join Catherine Perry with GE’s Industrial Solutions business to learn about the journey one of these teams has made, from formation through several major global employee campaigns. By relying on influencers within an organization, messages are amplified and ownership of culture becomes everyone’s responsibility. We’ll discuss the communication tools that worked as well as our successes and challenges.

Catherine Perry, GE

Catherine Daubert Perry, Senior Product Manager at GE
Catherine Perry has been with GE for 14 years and amassed expertise mainly in supply chain in the GE energy businesses, most notably with extensive responsibility in GE’s Renewables business for electrical equipment sourcing. Her most recent role was as Transformation Leader for the Industrial Solutions Power Equipment business, where she provided change leadership for cultural and structural changes within GE’s Mebane, NC factory.

Currently Catherine is Senior Product Manager for NEMA A-Series Lighting Panels, with responsibility for direction and results of the product from design creation and selection through manufacturing and marketing/sales. She also serves as co-leader of the Industrial Solutions Culture Council, a grassroots engagement mission-based team within GE representing a diverse global population.

A graduate of North Carolina State University and the North Carolina School of Science and Mathematics, Catherine led GE’s recruiting efforts at NCSU for 7 years and continues to advise NCSU’s career development center and support GE university recruiting. Outside of GE, Catherine enjoys vinyasa yoga, travel, making and consuming great food, and chasing her two boys, ages 5 and 7.

 

 

Register here.

Time: 12:00 PM – 1:30 PM (12:00-12:30 networking; 12:30-1:30 program)

Date: Thursday, Feb. 23, 2017

Location: GE Energy Management (CentreGreen Park) | 2000 CentreGreen, GE | Training Center – Building 1, First Floor, Cary, NC, 27513 

How Cities Communicate in a Crisis

The IABC Triangle chapter will host a panel, moderated by Past President Casey Novak, that will feature representatives from Raleigh, Durham and Cary, who will discuss how municipalities identify crises and how public communication helps manage them. Panel participants will be:

City of Raleigh: Damien Graham
Damien Graham is communications director for the City of Raleigh, where he is responsible for providing executive leadership and oversight for all aspects of the city government’s internal and external communications. Previously, he worked for nine years as director of communications and public affairs at Triangle Transit. Graham earned a bachelor’s in mass communication and journalism from the University of North Carolina at Chapel Hill and lives in Raleigh with his wife and two children.

City of Durham: Amy Blalock
Amy Blalock is a senior public affairs specialist with the City of Durham Office of Public Affairs, and has worked in the communications field for more than 18 years. After graduating from the University of North Carolina at Chapel Hill with a bachelor’s degree in Journalism and Mass Communication, she began her career with a public relations agency followed by positions with for-profit and non-profit organizations, including Duke University Medical Center, before joining the City of Durham Office of Public Affairs in 2004. Her work experience incorporates all areas of communications, including marketing, brand identity management, public relations, event planning and speechwriting, media relations, social media management, issues and crisis management, video production, photography, and internal communications.

Town of Cary: Susan Moran, APR
Susan Moran has over 20 years of communications experience in municipal, county, and state governments. Today as the public information director for the Town of Cary, she is responsible for the Town’s centralized, strategic communications effort that includes marketing, public affairs, issues management, research, and advertising for all departments, including police and fire. She directs the Town’s media relations program, websites, and new media initiatives and oversees Cary’s award-winning government access television channel. Susan is a graduate of East Carolina University with an undergraduate degree in English and a Master’s degree in Sociology. She holds Universal Accreditation in public relations and has achieved Level I Wine Sommelier status. In addition to communications and wine, Susan enjoys world travel, soap operas, and her two Australian Shepherds – Fiona Richie and Madeleine Albright.

Register here.

Time: 12:00 PM – 01:30 PM

Date: Tuesday, Oct 11, 2016

Location: G&S Communications, located at 4242 Six Forks Road, in the Bank of America building at North Hills. Public parking is available in the surrounding parking decks and in the parking lots next to the Hyatt House Hotel.

From Challenger to Leader: Building A Global Reputation At Lenovo

Jeff Shafer

Since its acquisition of IBM PC a decade ago, Lenovo has climbed from a relative unknown on the global stage to the clear number one in the $200 billion PC business worldwide. Along the way, they have also become a top 5 player in smartphones, tablets, and servers—and built one of the most significant and interesting brands in the tech space. Their story is unique, as no other company with roots in China has so successfully climbed the global ranks. PR, communications, and reputation management have played a big role in this rise. Jeff Shafer, Vice President of Global Corporate Communications at Lenovo, will share a few stories and experiences from this journey—the successes and the challenges faced by a company trying to go from a small challenger to a global leader in technology.

Location: TBA
Time: 12-12:30 p.m. (networking) 12:30-1:30 p.m. (program)
Date: Tuesday, November 3, 2015

Join us for the 2015 North Carolina Public Relations and Marketing Seminar

A-List thought leaders show you how to gain a competitive marketing edge using data, how to energize and develop your employees, measure business success and chart the marketing and PR future at the N.C. Public Relations and Marketing Seminar Oct. 21-22 at Brier Creek Country Club in Raleigh. At the pre-seminar dinner with our keynoters, get an exclusive look at recovering from a professional zombie apocalypse! Use promo code NCIABC, and get 15% off on registration. Register today at NCPRSA.org!

December 2014: Mingle all the way

I have to confess. I’m one of those people who can (and does) listen to holiday music any time of the year. I grew up in a family of seven children and, although money was always tight, my parents found a way to make Christmas special for us every year. I love the traditions we had growing up, from joining the throngs of people bundled up in their cars driving around, looking at neighborhood lights to watching “It’s a Wonderful Life” on TV and waking up to presents and monkey bread on Christmas morning. Now, with three small children at home, my husband and I are creating our own family traditions like homemade chili after Christmas Eve services and cocktails after the kids are in bed while we frantically wrap gifts.

My youngest daughter, Jillian, last Christmas morning, devouring a cinnamon roll, after licking off the icing first.

Another tradition I hope to see continued is a holiday gathering of IABC members and friends – a chance to slow down and enjoy each other’s company in the midst of the hustle and bustle of the season. This year we are teaming up with NCPRSA to jointly host our Holiday Happy Hour at Lily’s Pizza in Durham on Tuesday, Dec. 9. We had a great turnout in July when we co-hosted our last happy hour event, and we’re hoping for a repeat. The event is free to members and $5 for non-members at the door. Please register online so we know how much food to order.

My 71-year-old father attempting to figure out his first iPhone.

Looking ahead to 2015, we will join Shane Johnston and Jon Barlow at Capstrat on Jan. 13 to learn more about integrated marketing campaigns. Then on Feb. 10 Mindy Hamlin from RDU Airport Authority will tackle crisis communications. You’ll also get a chance to tour the airport’s newly renovated Terminal 2. And be sure to save the date for our spring conference, April 9 at UNC’s Friday Center in Chapel Hill. We have an exciting lineup of presenters in place to examine the new “Communications Crossroads: Where Internal and External Communications Intersect.” You won’t want to miss it.

No matter what holiday traditions you celebrate, I speak on behalf of the entire board when I wish you a most joyous season and happy new year!

Video: What’s on tap for IABC Triangle in the 2014-15 year

IABC Triangle President Lisa Arney gives a preview of what’s to come for communications professionals interested in networking around the Triangle area. Come out, learn something and make some new connections along the way.